Archives For: June 2017

The discourse on predictive analytics and AI is prolific these days, especially in the realm of sales and marketing. The truth is, sales and marketing teams can no longer afford to miss out on important insights about existing and potential customers. They need the ability to solve business problems using data, lest they be pushed …

Whether you’re bringing a new product to market or checking out a new sales region, knowing your total addressable market (TAM) is critical to your success. Not only do you want to assess a suitable market, but you also want to identify a market with growth potential. In other words, you need to find the …