Reach’s VP of Marketing, Ben Barenholtz, responds to RAPP’s question about the future of AI with help from VP of Engineering, Chandra Pisupati.
Modern marketers know that predictive analytics fuels growth. Research shows that over $100 billion will be spent on AI and predictive globally, across all industries, by 2025, but how can marketers be sure they’re maximizing their campaign success with the right predictive strategy? What if your next best customer isn’t a ‘net-new’ prospect? It happens …Read More