Modern marketers know that predictive analytics fuels growth. Research shows that over $100 billion will be spent on AI and predictive globally, across all industries, by 2025, but how can marketers be sure they’re maximizing their campaign success with the right predictive strategy? What if your next best customer isn’t a ‘net-new’ prospect? It happens …

Filtering and targeting can be extremely rough when you kick off your digital campaigns by putting a lot of waste into your campaign iterations, but campaigns don’t have to start out this way. Applying direct marketing-style principles can improve online advertising and help marketers paint a better picture of their customer profiles than they can …

The SIIA Annual Conference and CODiE Awards is coming to the Hilton San Francisco Financial District, June 11-13, and Reach CEO Bruno Delahaye won’t just be there, he’ll be moderating a panel discussion about predictive analytics! About SIIA Through the 2018 Annual CODiE Awards, SIIA Annual engages people from around the world with globally recognized …

Predictive analytics isn’t just for Fortune 500 companies these days. Brand marketers, at companies both big and small, are getting cozy with their data and are using it to their advantage. Yet, with so many variations in predictive analytics solutions, it’s more difficult than ever to discern which program is the best fit for your …

In a recent blog, we took a look at the ROI of optimizing campaign performance for existing prospects with response modeling. In this article, we’re exploring the ROI of net-new customer acquisition using look-alike (clone) modeling and how you can identify an entirely new—best—audience for first-time campaigns. For years, the status quo has been marketers …

“How do I best spend my advertising dollars to maximize the success of my business?” This was the question asked by retail and advertising pioneer John Wanamaker, and it’s a question that has only grown more complex in the omni-channel, disintermediated, digital world. I began my career advertising in print media, radio and TV in …

After a rigorous analysis, we are excited to announce our partnership with V12 Data. An omnichannel data powerhouse and industry leader in automotive data, V12 Data chose Reach over multiple competitive vendors for their predictive marketing platform, white-labeled for V12 and their clients. V12 Data was looking to add to their predictive modeling system to …

Transparency in marketing means knowing who you’re communicating with. In a digital world, it’s easy to lose track of who you’re actually marketing to, as you drown in a sea of aggregate target audiences whom you’ve been told are your ideal prospects—but are they? When I think of problems in transparency, I’m reminded of Shutterfly’s …

Google recently rolled out an update to their Customer Match feature in AdWords. The update will let marketers target specific individuals by inputting the person’s postal address and phone number. The Matching Game Previously, advertisers were already allowed to create and target custom audiences for search campaigns, but were only able to upload and match …