Reach’s VP of Marketing, Ben Barenholtz, responds to RAPP’s question about the future of AI with help from VP of Engineering, Chandra Pisupati.
The ROI of Predictive Marketing: Improving Net-New Customer Acquisition With Artificial Intelligence

In a recent blog, we took a look at the ROI of optimizing campaign performance for existing prospects with response modeling. In this article, we’re exploring the ROI of net-new customer acquisition using look-alike (clone) modeling and how you can identify an entirely new—best—audience for first-time campaigns. For years, the status quo has been marketers …
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