In a recent blog, we took a look at the ROI of optimizing campaign performance for existing prospects with response modeling. In this article, we’re exploring the ROI of net-new customer acquisition using look-alike (clone) modeling and how you can identify an entirely new—best—audience for first-time campaigns. For years, the status quo has been marketers …

“How do I best spend my advertising dollars to maximize the success of my business?” This was the question asked by retail and advertising pioneer John Wanamaker, and it’s a question that has only grown more complex in the omni-channel, disintermediated, digital world. I began my career advertising in print media, radio and TV in …

After a rigorous analysis, we are excited to announce our partnership with V12 Data. An omnichannel data powerhouse and industry leader in automotive data, V12 Data chose Reach over multiple competitive vendors for their predictive marketing platform, white-labeled for V12 and their clients. V12 Data was looking to add to their predictive modeling system to …

Transparency in marketing means knowing who you’re communicating with. In a digital world, it’s easy to lose track of who you’re actually marketing to, as you drown in a sea of aggregate target audiences whom you’ve been told are your ideal prospects—but are they? When I think of problems in transparency, I’m reminded of Shutterfly’s …

Google recently rolled out an update to their Customer Match feature in AdWords. The update will let marketers target specific individuals by inputting the person’s postal address and phone number. The Matching Game Previously, advertisers were already allowed to create and target custom audiences for search campaigns, but were only able to upload and match …

2017 was a big year for marketing AI. It was the year we lifted B2C predictive marketing into the cloud and the year both consumers and marketers really got a glimpse of the potential of marketing AI in general. We’ve seen predictions that AI will transform entire industries and we’ve been warned that it could …

AI was just named the Marketing Word of the Year 2017. It’s kind of a big deal. As we’ve said before, AI is one of the hottest growth areas in marketing and modern marketers need to learn to harness the power of predictive analytics and AI to stay competitive. Data-backed insights will be integral to …

It’s not news that modern sales and marketing teams are harnessing the power of predictive analytics and AI to stay competitive. Predictive modeling uses data to solve business problems and ensures that key insights about current and potential customers don’t go undetected. Predictive analytics is one of the hottest growth areas in marketing and many …

The discourse on predictive analytics and AI is prolific these days, especially in the realm of sales and marketing. The truth is, sales and marketing teams can no longer afford to miss out on important insights about existing and potential customers. They need the ability to solve business problems using data, lest they be pushed …