Inte Q Taps Reach Analytics to Advance Customer AcquisitionNovember 10, 2016
When it comes to brand loyalty, Inte Q – a loyalty marketing agency – has it on lock. Their loyalty programs, CRM, and paid-tier marketing are employed by big names across multiple verticals – including Adidas, Reebok, Eileen Fisher, Complete Nutrition, Pep Boys and more. The agency is known for exceptional talent in consumer profiling and customer acquisition, and they want to keep it that way.
With all of the shifts in consumer behavior and marketing technology over the past few years, smart agencies are always on the lookout for ways to better understand their client’s customers and to maximize relationships over time. When they evaluated the automated predictive platform from Reach Analytics, it was no longer a question of how they would build these customer profiles – but how fast they could get started.
Steve Kietz, President at Inte Q, backs this up: “What’s impressive is how Reach has automated the entire process – from model building to customer profiling to prospect generation. Honestly, what they do is amazing and incredibly innovative. Their ability to analyze customer data and profile consumers, is way beyond what anyone is doing in the market. Other companies say they’re doing the things that Reach is actually doing.”