Donor Acquisition Campaigns Improve 30X Using AI-Assisted Consumer Targeting
When two not-for-profit organizations wanted to improve their donor acquisition initiatives...
WHAT YOU'LL LEARN
- How NFPs leveraged Reach’s AI-Assisted Consumer Targeting to improve campaign effciency and increase ROI
- Gained up to 30X lift in donor acquisition targeting
- Reduced Cost-Per-Donor-Acquired and Cost-Per-Dollar-Raised