Donor Acquisition Campaigns Improve 30X Using AI-Assisted Consumer Targeting

When two not-for-profit organizations wanted to improve their donor acquisition initiatives...

WHAT YOU'LL LEARN

  • How NFPs leveraged Reach’s AI-Assisted Consumer Targeting to improve campaign effciency and increase ROI
  • Gained up to 30X lift in donor acquisition targeting
  • Reduced Cost-Per-Donor-Acquired and Cost-Per-Dollar-Raised

Case Study

Donor Acquisition Campaigns Improve 30X Using AI-Assisted Consumer Targeting
When two not-for-profit organizations wanted to improve their donor acquisition initiatives...

WHAT YOU'LL LEARN