Insurance Company Reduces Customer Churn Rate With Predictive Marketing
When a leading provider of supplemental accident, health and life insurance products wanted to decrease client policy churn, they turned to...
WHAT YOU'LL LEARN
- Identified policyholders with a high risk of lapsing or canceling their insurance plans.
- Re-engaged "at risk customers with highly personalized messaging.
- Increased revenue by $37-$67 per policyholder.