Insurance Company Reduces Customer Churn Rate With Predictive Marketing

When a leading provider of supplemental accident, health and life insurance products wanted to decrease client policy churn, they turned to...

WHAT YOU'LL LEARN

  • Identified policyholders with a high risk of lapsing or canceling their insurance plans.
  • Re-engaged "at risk customers with highly personalized messaging.
  • Increased revenue by $37-$67 per policyholder.

Case Study

Insurance Company Reduces Customer Churn Rate With Predictive Marketing
When a leading provider of supplemental accident, health and life insurance products wanted to decrease client policy churn, they turned to...

WHAT YOU'LL LEARN