Top Insurance Agency Wins Back Customers With Predictive Targeting
A major national insurance agency improved their lapsed customer reactivation campaigns with predictive marketing...
WHAT YOU'LL LEARN
- The company identified past customers most likely to become customers again
- Segmented and scored lapsed customers by year for direct mail targeting
- Decreased customer acquisition costs by 20.1%
- Saw an average increase of 48.3% in response over non-targeted control