Top Insurance Agency Wins Back Customers With Predictive Targeting

A major national insurance agency improved their lapsed customer reactivation campaigns with predictive marketing...

WHAT YOU'LL LEARN

  • The company identified past customers most likely to become customers again
  • Segmented and scored lapsed customers by year for direct mail targeting
  • Decreased customer acquisition costs by 20.1%
  • Saw an average increase of 48.3% in response over non-targeted control

Case Study

Top Insurance Agency Wins Back Customers With Predictive Targeting
A major national insurance agency improved their lapsed customer reactivation campaigns with predictive marketing...

WHAT YOU'LL LEARN