VP of Finance and Operations
Heidi Flaherty leads Finance & Operations and brings over 25 years of experience from technology ventures of all sizes. Heidi has a successful track record supporting innovation and rapid growth, specifically at SaaS software companies.
Prior to joining Reach Analytics, Heidi served as CFO at ConnectSolutions, a secure cloud collaboration start-up, VP Finance and Investor Relations at Advent Software, a SaaS software company focused on the financial services vertical (Nasdaq: ADVS, later acquired by SSNC), an e-CRM start-up, and a predictive analytics software start-up for telecom service providers.
Earlier in Heidi’s career, she built and led Global Product Planning and Pricing Management for Cisco Systems (Nasdaq: CSCO).
Heidi holds an MBA from Santa Clara University, and a BA in Economics from the University of California at Santa Barbara.